Personal branding has become the buzz word this year, particularly in the photography industry where it has become a genre in its own right. But how does this differ from traditional headshots?
If you already have a headshot, ask yourself one thing…does your headshot represent you as a person?
Put simply, the purpose of a headshot is to show your face, or to put a face to a name, which we all like to do. But personal branding images go that extra step by showing your personality and you in your environment, doing what you love to do.
In a time where relationships are built online, first impressions are so important, as more and more people are competing for attention in an image-heavy world. Good quality, eye-catching images that show your personality are a great way to stand out from the crowd and in essence, stop people scrolling past. If you can grab your audience’s attention, and they can relate to you and your personality, they are much more likely to engage and build a relationship.
Both headshots and personal branding images have their place, so let’s have a look at where you might find each type of image helpful…
The aim of headshot photography is primarily to get one or a few images of you to use across your social media platforms, website and in print, to identify you as the face behind the brand. A simple headshot photoshoot aims to give you 3-5 high quality professional images. The shoot can take place in a studio, office or location of your choice and takes around an hour.There is still a need for these types of photos, for example as your profile photo on more professional platforms, such as LinkedIn.
This style of photography is great for those who are just starting out, only need a few images or have a smaller budget to work with.
Personal branding photography builds on the headshot to show your personality and who you really are. You get a whole collection of images you can use in place of stock imagery across your online and offline marketing.
A personal branding shoot will result in a variety of images, as you can opt for an outfit change or two and shots in different locations. Whether you’re in a product-based or service-based business, your audience wants to see behind the scenes of your business. These images show you as approachable, elevate your brand and encourage your clients to reach out and book your services.
Personal branding photography can be used for social media profile photos, social media posts, headers and banners, your website, email signatures, newsletters, speaking pages, and marketing, printed media such as newspaper articles, magazines, and even book covers.
If you have any questions about headshots or personal branding, and which will work best for your business and your budget, please do contact me for a chat.