Updated: Aug 19, 2020
So you’ve realised the importance of personal brand photography and have booked your shoot, now what?!
Don’t panic! Over the next 2 blogs, I am going to share with you my top 10 tips on preparing for your personal brand photoshoot.
You may not know what to expect, or what to wear, or how to pose, but believe me when I say that by the end of the shoot, you will feel completely relaxed and excited to have some unique brand images to support your business.
So, here are my first 5 top tips (another 5 to follow in a later blog!) to ensure you not only enjoy the experience but capture the images you want for your business.
1. Find The Right Photographer For You
You want to work with a photographer who will capture your personality and brand story but
most importantly, one you feel comfortable with. Spend time with them, talk to them and if the connection is there, you can have confidence in trusting them to bring out the very best in you. Remember you are investing your time and money, so you want to ensure you are spending both wisely.
2. Create a Mood Board
Now, don’t let this scare you…it can be as detailed or simple as you like!
Before your shoot, it’s helpful for you to have an idea of what you are hoping to achieve with the images and the best way to do this is by creating a mood board. They are so simple to do, and most people create them on Pinterest so they can share them easily and add notes to each image. Keep in mind, the more your photographer knows about you and your brand upfront, the easier it will be to create images that fit your brand.
If you don’t know where to start, some photographers (like me!) will work with you to create a mood board. They will ask questions about your business to get a real understanding of your journey and brand messages.
3. Make a Photography Shot List
The next step is to create a ‘photography shot list’. This is to ensure you have a list of all your
key images and where you wish to use them e.g. website ‘about me’ page, Instagram, etc.
By having a shot list, you will have a better understanding of the image sizes you require, such as:
Images with negative space – this allows you to add captions over your images.
Images for about me website page / social media profiles (the space for the social media profiles are quite small do you want to fill the frame with a headshot style image or show a more lifestyle image)
Website wide images – the images that stretch across the whole home page.
Instagram images – they need to be specifically square.
Facebook cover image.
Images for print.
This won’t stop your photographer from being spontaneous on the day, it just means that key images will not be forgotten, and you have a clearer idea of how many outfits and location changes will be required. Think of your shot list as a storyboard, with each image having a purpose, a business message or narrative which will take your followers on a journey with you.
Clothes play a key role in your business images, as they tell a visual story to your clients of who you are, what you do and what your brand stands for. They should reflect your personality and leave you feeling confident and comfortable.
Choose outfits for your shoot that make sense with the story you want to tell, in each location. Think about what you would wear to meet with an ideal client for the first time, how smart or casual you like to dress, and what you feel most ‘yourself’ in. I always suggest writing out a list of words to best describe your business and your personal style.
Casual / Elegant
Urban / Relaxed
Chic / Creative
Classic / Simple
Sexy / Stylish
Zen / Earthy
This can then be used to plan your outfits and locations and start to build your image library.
5. Brand Colours
Should you wear your brand colours for your photoshoot?
If the colours suit you and you feel happy wearing them, then go for it! Integrating the colours into your clothing or location will only add to your brand story.
Or it might be that your brand colours are better included more subtly, through accessories,
props or in the location background? This can be an area that you discuss you’re your
photographer in advance of the shoot and together you can create looks that you are happy and comfortable with, and that also works for your brand.
Most importantly…HAVE FUN!!
Don’t forget to look out for ‘10 tips on preparing for your personal brand photoshoot – part 2’, coming soon!