Updated: Aug 19, 2020
Following on from my previous blog – ‘10 Tips On Preparing For Your Personal Brand
Photoshoot – Part 1’, here we have my next 5 tips!
If you have booked your personal brand photography shoot and are now panicking, you’re in the right place!
In the first blog, I covered:
1. Finding the Right Photographer
2. Creating a Mood Board
3. Making a Photography Shot List
5. Brand Colours
So let’s get straight on to numbers 6-10 of my top tips…
6. Include Props in Your Brand Story
What tools do you use to create your products or services? What would your ideal client want to see to help them get a feel for how you work? Perhaps you’re always on your laptop while sipping a coffee, so your laptop and your favourite mug, are your tools of choice! Or perhaps your tools include a pen or pencil, a notebook, marketing literature, a paintbrush, a
hammer…whatever you use daily in your work, they are part of your brand story.
Let your props elevate your story by telling viewers who you are because it’s just as important
as telling them what you do. Infusing your personality into your photos will help attract your ideal client and help you to make connections through common interests.
7. Hair & Make-Up
My approach to photography is storytelling by capturing natural expressions and movement.
This means capturing the ‘real’ you. And
whilst the ‘real’ you does not need make-up or a fresh hair-do, it does help to give that extra professional look to the images. So if possible, I do recommend hiring a makeup artist for your shoot, and also getting your hair done.
When I had a personal branding shoot myself, I was unsure about this, but having found the
right make-up artist for me, who created an amazingly natural look, she left me feeling truly
confident. I look back over my images now and my face looks radiant which always helps make a professional image sparkle that little bit more.
The right location can elevate a photo from good to amazing! It can also drastically impact the story your image tells, the clients you attract and highlight your style and approach to life. You want to consider what the image will be used for and the tone and feel of your brand, when you are selecting your locations. Think about the difference in tone between a light-hued wall, versus a dark brick wall, and what that might communicate about you in a photo. Between a beach versus a woodland park or simply natural versus urban, none of these are right or wrong, but they will all impact the tone of your image and what they communicate about you.
Everywhere you look there’s an opportunity for an interesting backdrop, you just have to decide if it’s right for you. Some examples could be:
High streets – café & storefronts, florists
If you decide you want indoor photos, you will need to make sure either the space gets lots of natural light, or your photographer has the appropriate lighting equipment. Consider kitchen, study or lounge areas near a big light-filled window. If your own home doesn’t get much natural light, consider hiring a hotel room, an AirBnB or ask that friend with the beautiful house if you can borrow some space for a few hours (I’ve done this before!).
9. Talk About the Editing Process
This is crucial!
If you have any preference for the editing process e.g. brighten the images as much as
possible, create a dark, moody edit, crop the images in a certain way, etc, the planning stage is the perfect time to discuss that with your photographer. Here you can find out how much time they will need and whether they will show you a rough selection before editing or simply send you the final selection.
I find that a lot of my clients forget about this stage, but it is SO important!
In the week leading up to the shoot I advocate the following self-care regimen:
Drink plenty of water (2-3 litres a day) – flush toxins from the body and skin.
Eat well – you get out what you put in.
No alcohol the night before your shoot
Have a manicure – the camera will pick up every little detail especially if you are having close up hand shots, showing you working, writing, typing, on the phone or drinking coffee.
And my last piece of advice…HAVE FUN!!
You’ve taken the time to plan and invest in your business photography so make the most of it. Think happy thoughts, remember why you started your business, why you love what you do and just enjoy the process!